The Bitcoin Annotated
FIRST BULL FOUNDATIONAL December 18, 2013
Catchphrase

HODL

/ˈhɒdəl/ — verb
A drunken misspelling on a bitcoin forum became the dominant philosophy of bitcoin ownership.
GameKyuubi's original 'I AM HODLING' post on the BitcoinTalk forum, December 18, 2013.
GameKyuubi's original 'I AM HODLING' post on the BitcoinTalk forum, December 18, 2013. Screenshot from bitcointalk.org, thread 375643.

On the night of December 18, 2013, a forum user posting under the handle GameKyuubi opened a thread on BitcoinTalk titled — by his own intention — I AM HODLING. The misspelling was not strategic. It was, by his own admission within the post, the result of being drunk while trying to type. The thread that followed became scripture.

Bitcoin had crashed roughly forty percent that week, from peaks above seven hundred dollars to the low five hundreds, and the BitcoinTalk forums were thick with traders explaining what they were going to do about it. GameKyuubi’s post was a refusal of strategy. He wasn’t going to sell. He wasn’t going to trade. He wasn’t a good trader and never would be. He was, in his words, holding. He was, with the typo intact, hodling.

What the post actually said

The post is short. It runs perhaps four hundred words. The thesis is plain: in a market dominated by skilled traders, the unskilled trader’s best move is to do nothing. Selling at the bottom guarantees losses. Buying at the top guarantees losses. The only move that doesn’t depend on being smarter than other traders is to not trade at all.

WHY AM I HOLDING? I’LL TELL YOU WHY. It’s because I’m a bad trader and I KNOW I’M A BAD TRADER.

The post is also, it should be said, quite funny. There is a digression involving a closing line — pit pat piffy wing wong wang — that has subsequently become its own minor artifact within bitcoin culture, taught and quoted as an in-group shibboleth.

How it spread

Within hours, the misspelling had begun to circulate as a meme. Within days, the bitcoin community had largely abandoned the correct spelling. By 2014 the term had appeared in mainstream financial press; by 2017 it was standard vocabulary across cryptocurrency journalism; by 2021 it had been backronymed (Hold On for Dear Life) by writers seeking an explanation for a word that did not, in fact, originate as an acronym.

The backronym is wrong. The drunken typo is the truth. This distinction matters to bitcoiners in a way that is difficult to explain to outsiders — the unsanitized origin is the point.

Why the term endured

Bitcoin’s price has, since GameKyuubi’s post, fallen by more than seventy-five percent on multiple occasions. Each time, HODL has functioned as a kind of cultural pressure-release. It is part instruction (do nothing), part affirmation (you are not alone in doing nothing), part identity marker (this is what we do here). It does what motto-like words do across long human history: it converts a hard discipline into a short syllable.

The post itself is still up on BitcoinTalk, more than a decade later, with thousands of replies. GameKyuubi’s identity remains unknown. He has not, to public knowledge, ever spoken about the post under his real name. The drunken misspelling is, in this sense, perfect: an artifact whose authority comes from no authority at all.

Receipts